Sample posts and ads

Four messages, built on what Correct Cooling says on its own website, with the owner's real job photos. Nothing here has run.

Veteran-owned

Veteran-owned heating and air conditioning for the Tampa Bay area.

For: Tampa Bay homeowners choosing who to let into the house

Action: Send the form

A text back

Send the form. You get a text back.

For: Homeowners with a warm house who would rather send a note than wait on hold

Action: Send the form

Repair and maintenance

Repair. Maintenance. Installation.

For: Homeowners whose system needs work or a check-up

Action: Send the form

Real work

Real job, real photos.

For: Homeowners who want to see the work before they call

Action: See the work, then send the form

Facebook and Instagram posts

Correct CoolingSample post · Veteran-owned

Veteran-owned heating and air conditioning for the Tampa Bay area. We bring the values we learned in the service to every job: discipline, integrity and doing it right the first time. Tell us what your system is doing at the link.

#TampaBay #HVAC

Outdoor condenser installation by Correct Cooling

Veteran-owned.Heating and air conditioning for the Tampa Bay area.

Instagram version

Veteran-owned heating and air conditioning for the Tampa Bay area. Discipline, integrity and doing it right the first time. Tell us what your system is doing. Link in bio.

#TampaBay #HVAC #VeteranOwned

Sample by MPath. Not approved for publishing.

Correct CoolingSample post · A text back

Warm house and no time to wait on hold? Send the form at the link. Tell us what the system is doing and your ZIP. You get a text back.

#TampaBay #AirConditioning

Send the form.
Get a text back.Tell us what the system is doing and your ZIP.

Instagram version

Warm house and no time to wait on hold? Send the form and tell us what the system is doing and your ZIP. You get a text back. Link in bio.

#TampaBay #AirConditioning

Sample by MPath. Not approved for publishing.

Correct CoolingSample post · Repair and maintenance

Repair. Maintenance. Installation. Correct Cooling handles all three for homes in the Tampa Bay area, plus air quality and ductwork. Tell us what you need at the link.

#TampaBay #HVAC

New air handler installed by Correct Cooling

Repair. Maintenance. Installation.Tampa Bay area homes.

Instagram version

Repair. Maintenance. Installation. All three for homes in the Tampa Bay area, plus air quality and ductwork. Link in bio.

#TampaBay #HVAC #ACRepair

Sample by MPath. Not approved for publishing.

Correct CoolingSample post · Real work

Real job, real photos. An old closet air handler, swapped for a new unit with a clean platform, a sealed plenum and a fresh drain line. See the before and after at the link.

#TampaBay #HVAC

BeforeAfter

Real job, real photos.Old closet air handler out, new unit in.

Instagram version

Real job, real photos. Old closet air handler out, new unit in: clean platform, sealed plenum, fresh drain line. Link in bio.

#TampaBay #HVAC #BeforeAndAfter

Sample by MPath. Not approved for publishing.

Google search ads

Sponsoredcorrectcooling.mpathconsulting.io/AC-Repair/Tampa-Bay

AC Repair in Tampa Bay | Veteran-Owned HVAC Company | Correct Cooling

Veteran-owned heating and air conditioning for the Tampa Bay area. Repair and more. Tell us what your system is doing. Send the form and you get a text back.

All 6 headlines and 2 descriptions

AC Repair in Tampa Bay
Veteran-Owned HVAC Company
Correct Cooling
Heating and Air Conditioning
Send a Request Online
Get a Text Back

Veteran-owned heating and air conditioning for the Tampa Bay area. Repair and more.

Tell us what your system is doing. Send the form and you get a text back.

Lands on: Cool air, done correctly.

Sample by MPath. Not approved for publishing.

Sponsoredcorrectcooling.mpathconsulting.io/Maintenance/Tampa-Bay

HVAC Maintenance, Tampa Bay | AC Tune-Ups and Check-Ups | Veteran-Owned HVAC Company

Regular maintenance to keep your system running smoothly. Tampa Bay area homes. Veteran-owned. Tell us about your system and you get a text back.

All 5 headlines and 2 descriptions

HVAC Maintenance, Tampa Bay
AC Tune-Ups and Check-Ups
Veteran-Owned HVAC Company
Correct Cooling
Send a Request Online

Regular maintenance to keep your system running smoothly. Tampa Bay area homes.

Veteran-owned. Tell us about your system and you get a text back.

Lands on: Cool air, done correctly.Next to: HVAC Maintenance (service row 03)

Sample by MPath. Not approved for publishing.

Sponsoredcorrectcooling.mpathconsulting.io/Installation/Tampa-Bay

New AC System Installation | AC Replacement, Tampa Bay | Veteran-Owned HVAC Company

New systems and full replacements for Tampa Bay area homes, from a veteran-owned team. See a real air handler swap, before and after. Then send the form for a text back.

All 5 headlines and 2 descriptions

New AC System Installation
AC Replacement, Tampa Bay
Veteran-Owned HVAC Company
See Our Real Job Photos
Correct Cooling

New systems and full replacements for Tampa Bay area homes, from a veteran-owned team.

See a real air handler swap, before and after. Then send the form for a text back.

Lands on: Cool air, done correctly.Next to: Our Work (real job photos)

Sample by MPath. Not approved for publishing.

Sponsoredcorrectcooling.mpathconsulting.io/Correct-Cooling/Tampa-Bay

Correct Cooling | Veteran-Owned HVAC Company | Cool Air, Done Correctly

Correct Cooling is veteran-owned heating and air conditioning for the Tampa Bay area. Repair, maintenance and installation. Send the form and you get a text back.

All 4 headlines and 2 descriptions

Correct Cooling
Veteran-Owned HVAC Company
Cool Air, Done Correctly
Heating and Air Conditioning

Correct Cooling is veteran-owned heating and air conditioning for the Tampa Bay area.

Repair, maintenance and installation. Send the form and you get a text back.

Lands on: Cool air, done correctly.

Sample by MPath. Not approved for publishing.

Google picks which headlines and descriptions show.

Facebook and Instagram ads

Correct CoolingSponsored

Veteran-owned heating and air conditioning for the Tampa Bay area. Tell us what your system is doing.

Veteran-owned.Heating and air conditioning for the Tampa Bay area.

CORRECTCOOLING.MPATHCONSULTING.IOCool Air, Done CorrectlyTampa Bay area

Lands on: Cool air, done correctly.

Sample by MPath. Not approved for publishing. A live ad would use a tracked Correct Cooling number.

Correct CoolingSponsored

Warm house and no time to wait on hold? Send the form and tell us what the system is doing. You get a text back.

Send the form.
Get a text back.Tell us what the system is doing and your ZIP.

CORRECTCOOLING.MPATHCONSULTING.IOSend a Request, Get a Text BackVeteran-owned HVAC

Lands on: Cool air, done correctly.Next to: The request form

Sample by MPath. Not approved for publishing. A live ad would use a tracked Correct Cooling number.

Correct CoolingSponsored

Repair, maintenance and installation for Tampa Bay area homes, from a veteran-owned heating and air team.

Repair. Maintenance. Installation.Tampa Bay area homes.

CORRECTCOOLING.MPATHCONSULTING.IOAC Repair and MaintenanceTampa Bay area

Lands on: Cool air, done correctly.Next to: Our Services

Sample by MPath. Not approved for publishing. A live ad would use a tracked Correct Cooling number.

Cold and warm

Someone who has never heard of Correct Cooling needs an introduction. Someone who already visited only needs a nudge.

Cold

Correct CoolingSponsored

Meet Correct Cooling: veteran-owned heating and air conditioning for the Tampa Bay area. Repair, maintenance, installation.

Veteran-owned.Heating and air conditioning for the Tampa Bay area.

CORRECTCOOLING.MPATHCONSULTING.IOCool Air, Done CorrectlyMeet the team

Learn more

Lands on: Cool air, done correctly.

Sample by MPath. Not approved for publishing. A live ad would use a tracked Correct Cooling number.

Warm

Correct CoolingSponsored

Still thinking about that AC? Send the form and you get a text back.

Send the form.
Get a text back.Tell us what the system is doing and your ZIP.

CORRECTCOOLING.MPATHCONSULTING.IOSend a Request, Get a Text BackTampa Bay area

Lands on: Cool air, done correctly.Next to: The request form

Sample by MPath. Not approved for publishing. A live ad would use a tracked Correct Cooling number.

Correct Cooling

Hi, it's Correct Cooling. You looked at us earlier. If your system is still acting up, reply with what it's doing and your ZIP and we'll text you back. Reply STOP to opt out.

Sample by MPath. Not approved for publishing. Sent only to someone who ticked the form's consent box, 8 am to 8 pm.

	Cold	Warm
Who sees it	People in the Tampa Bay area who have never heard of Correct Cooling	People who visited the page and did not send the form
What it has to do	Introduce the business and what it does	Remind them, and make the next step easy
Length	Longer: who, where, what	Short: one question, one action

Google Search plan

Ad group	Ads	Lands on
AC repair	G1	/demo
Maintenance and tune-ups	G2	/demo#maintenance
Installation and replacement	G3	/demo#our-work
Brand	G4	/demo

Keywords

No search volumes or costs here. Those come from Google once an account is connected.

Ad group	Keywords (phrase and exact match)
AC repair	"ac repair tampa", "air conditioning repair tampa", "hvac repair near me", "ac not cooling", "ac repair brandon"
Maintenance and tune-ups	"ac maintenance tampa", "hvac tune up", "ac service near me", "air conditioner maintenance"
Installation and replacement	"new ac unit tampa", "ac replacement tampa", "hvac installation near me", "air handler replacement"
Brand	"correct cooling", "correct heating and cooling"

Negative keywords

Negative	Why
jobs, careers, hiring, salary	Job seekers, not homeowners
diy, how to, parts, manual	Do-it-yourself searches
car, auto, vehicle	Car air conditioning
commercial, industrial	Business systems, until the owner says they take that work

Why this way helps an HVAC company

Every ad lands on the page section that matches it, so the person sees what they clicked on.
Every request gets a text back, even when the crew is on a job.
Search terms that bring the wrong people get added to the negatives every week.

The rules these samples follow

Every fact comes from Correct Cooling's own website or the owner's photos. No sample names a price, a promise about timing, or anything we could not check. The owner approves every word before anything runs.

Where every fact comes from

Phrase	Source	Read
Veteran-owned	correctcooling.com home page: "As a veteran-owned business"	2026-10-07
Tampa Bay area	correctcooling.com: "Address Tampa Bay Area"	2026-10-07
Installation, repair, maintenance	correctcooling.com "Our Services"	2026-10-07
Air quality, ductwork	correctcooling.com footer list "Air Quality Solutions", "Ductwork Services"	2026-10-07
Discipline, integrity	correctcooling.com: "the values of discipline, integrity, and excellence"	2026-10-07
Real job photos, air handler swap	photos the owner supplied for the demo page, captions on /demo#our-work	2026-10-07
You get a text back	what the demo does when a form is sent	2026-10-07

Left out	Why
Years of experience	The site says "extensive experience" with no number we can check.
Reviews and stars	5.0 from 34 reviews is real, but review counts change; a live ad would read them that day.