Correct Cooling.
The month at a glance
Paid ads: leads whose link or tracked number came from an ad. Organic posts: from a post's own link. Google search and profile: from your Google listing or a normal search. Direct: everyone else, including word of mouth.
Every lead answered
First name and last initial only. No phone numbers or messages.
Revenue is booked booked jobs at $1,205 per repair job (2025 average, Housecall Pro), before your costs.
Which ad is working
Keep: cost per lead well under the average. Watch: about average. Retire: well over, or no leads. Too early: under 50 clicks, so we don't judge it yet. You pay Google and Meta directly. Tap an ad to see it.
Which post drives traffic
Darker means more visits that day. Each post carries its own link, so a visit is counted to the post that sent it. Tap a post to see it.
Posts are measured by the visitors and leads they send. We don't give a post a cost per lead or compare it with ads. Under 50 visits is too early to rank.
Messages and Google Maps
Every message gets an instant reply that asks what they need and offers the next step. Anything the automation can't answer goes to you.
Rank in the map results for each search, checked from 25 spots around you (1 is the top). The grid shows one search. Tap a row to switch.
Your page, search and reputation
Where leads come from and where they stand
This week
